by kmalone | Mar 7, 2018 | Account Management, Behind the Scenes in Media Sales, Blog, Sales Talent Development
I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in...
by kmalone | Jun 12, 2017 | Behind the Scenes in Media Sales, Blog, Yield Management
For our anniversary this year, I bought my husband the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to...
by kmalone | Apr 21, 2017 | Blog, Media Sales Management
In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station...
by Taylor Snow | Mar 6, 2017 | Blog, What's New
[vc_row bottom_padding=”30″][vc_column width=”1/1″][vc_column_text]Thanks for using Efficio! To make our app better for you, we bring updates to Efficio on a weekly basis. Every update to Efficio includes improvements for...
by Taylor Snow | Feb 13, 2017 | Blog, What's New
[vc_row bottom_padding=”30″][vc_column width=”1/1″][vc_column_text]Thanks for using Efficio! To make our app better for you, we bring updates to Efficio on a weekly basis. Every update to Efficio includes improvements for...
by kmalone | Dec 28, 2016 | Blog, Customer Service, Customer Success, Features and Updates, Industry News
After January 1, the Efficio Customer Service Team is no more. Before you panic and wonder what will become of LeAnne, Heather, MJ, Cindy, and all of those who have provided you with service in the past, know that they will still be there for you. Their focus will...
by kmalone | Dec 28, 2016 | Blog, Efficio, News
News Release Efficio Solutions Announces New Focus on Customer Success (December 28, 2016) As of January 1, 2017, Efficio Solutions will have a team of media sales professionals designated to assist customers in achieving sales success. “Our team has evolved to become...
by kmalone | Dec 7, 2016 | Behind the Scenes in Media Sales, Blog
Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems...
by kmalone | Nov 4, 2016 | Blog
Mistrust. Harsh words. Name calling. Heavy sarcasm at someone’s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don’t want to hear anymore about it and tired of it all! All of those apply to our upcoming election. But I am seeing...
by Taylor Snow | Sep 14, 2016 | Blog, Events, News
During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or...
