Update March 6th, 2017

[vc_row bottom_padding=”30″][vc_column width=”1/1″][vc_column_text]Thanks for using Efficio! To make our app better for you, we bring updates to Efficio on a weekly basis. Every update to Efficio includes improvements for...

Update Feb 10, 2017

[vc_row bottom_padding=”30″][vc_column width=”1/1″][vc_column_text]Thanks for using Efficio! To make our app better for you, we bring updates to Efficio on a weekly basis. Every update to Efficio includes improvements for...
Fa La La La What the He**?

Fa La La La What the He**?

Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems...

What Happened To Us?

Mistrust. Harsh words. Name calling. Heavy sarcasm at someone’s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don’t want to hear anymore about it and tired of it all! All of those apply to our upcoming election. But I am seeing...

Efficio At the RAB 2016

During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or...

See you at the SMTE 2016

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese’s Peanut Butter Cup. The takeaway, two...