For our anniversary this year, I bought my husband the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to back in the... read more →
Jun
12
Apr
21
In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station (“Sometimes these... read more →
Mar
06
Thanks for using Efficio! To make our app better for you, we bring updates to Efficio on a weekly basis. Every update to Efficio includes improvements for reliability and consistency. As new features become available, we'll highlight those for you here and in the app. There is nothing for you to... read more →
Feb
13
Thanks for using Efficio! To make our app better for you, we bring updates to Efficio on a weekly basis. Every update to Efficio includes improvements for reliability and consistency. As new features become available, we'll highlight those for you here and in the app. There is nothing for you to... read more →
Dec
28
After January 1, the Efficio Customer Service Team is no more. Before you panic and wonder what will become of LeAnne, Heather, MJ, Cindy, and all of those who have provided you with service in the past, know that they will still be there for you. Their focus will just... read more →
Dec
28
News Release Efficio Solutions Announces New Focus on Customer Success (December 28, 2016) As of January 1, 2017, Efficio Solutions will have a team of media sales professionals designated to assist customers in achieving sales success. “Our team has evolved to become more than simply servicing our customers,” says Efficio... read more →
Dec
07
Mistakes. Fingers pointed. People aren’t where they say they are going to be. Your boss and your boss’s boss is scrutinizing things they never have before, raising questions that leave you saying, “ Huh?” or “You are slowing me down! Just let me work!” Everyone seems a bit snappish and... read more →
Nov
04
Mistrust. Harsh words. Name calling. Heavy sarcasm at someone’s expense. Posturing and positioning. Deceit. Friends who are no longer friends. Lies. Don’t want to hear anymore about it and tired of it all! All of those apply to our upcoming election. But I am seeing more and more that these... read more →
Sep
14
During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering... read more →
Sep
14
You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form... read more →