For those of you that don’t know me, let me introduce myself, my name is Justin Locke. I helped co-found ShareBuilders along with the rest of my family (Don, Linda, and Austin Locke). We started as just a fledgling company working out of our home basements 16 years ago, and have grown to be the largest provider of yield management tools in the media industry. At ShareBuilders I wore many hats, but chiefly in the domain of helping clients implement pricing systems. While at ShareBuilder I went to school in the evening and received an MBA from the University of Chicago. After business school, I spent several years as a Management Consultant at IBM where I executed business strategy and analytics project. As ShareBuilders began discussions of acquiring Efficio, I found myself excited about the prospect of returning to help write a new chapter. So I returned and took on a role helping to integrate Efficio into the ShareBuilder organization with the end goal of delivering more value for clients.