Do Your Media Sales Clients “Get” You?

One thing that many people will admit to is that they hate change. They really dislike having their proverbial cheese moved. A great example is the negative and profound feelings people have in response to changes at Facebook. Just about the time that everyone seems...

How to Keep Your Media Sales From Blowing

Like most of us in media sales, I talk to people all over the country every day. The theme for the past several months has been the same – this winter has been brutal! It has been cold in Florida, brutally cold in Boston, windy and cold in Chicago, snowing and cold in...