Every Day in Media Sales is Like a Rock Concert

It is no surprise to anyone who knows me that I have been using all of my connections to get tickets to Bruce Springsteen and Paul McCartney as they tour this spring. If you are a “friend” of the venue, you get to buy before the public. Those with a particular credit...

The Fourth Day of Christmas in Media Sales: Budgets

On the Fourth Day of Christmas: You may have four (or more!) budgets to hit, so be sure you are paying attention to all of them. You probably have an overall total budget, but often in media sales you have secondary sub-budgets feeding into that number. You might have...