The Efficio Platform

A complete toolkit for the media sales industry.

Driving Leads to Renewals

Better Intelligence. Better Decisions.

We are breaking down the walls that are isolating your data and holding you back from making better decisions. Data that would take hours to find and assemble is now accessible in clicks. Pacing to last year final, this time last year, budget, goal, and reforecast. Inventory Pacing inventory to this time last year based on AUR, AMR, and % Sellout.. Contract ending soon alerts. Pending Inventory analysis. Cross-station credit warnings.

More selling, less searching.

Efficio sales management tools are designed to centralize and align all your sales data in one location. If you are looking at an Account Summary, Efficio can summarize everything about the account including Contacts, Production Requests, Sales Activity, Agencies, Traffic Billing, Aging, Miller Kaplan, Avails, Proposals, Pending Dollars, Peer AEs, and much more at the click of a button. Efficio integrates with over 20 industry providers and growing.

No customization required.

We get media sales people because we are media sales people. Our Sales and Support team have a combination of 90+ yrs of media selling experience. Taking all this knowledge combined with feedback from 30k+ users over 15 years, Efficio is designed and proven for media sales. Our team will help you identify which tools are the best fit your organization to have you up and running in no time.

Accessible anytime, anywhere.

From day one we built Efficio to be cloud based, which means it’s accessible from anywhere with an internet connection. This is not a desktop application retrofitted to be accessible over the internet, Efficio is a true web application. From Apple to Google to Microsoft, Efficio is accessible through all major web browsers on any desktop or laptop. Efficio is accessible on mobile devices with many current users on iPads, iPhones, Android devices, and more.

Media Sales CRM

Improve Sales Team Focus.

Efficio offers robust strategic account management tools to help prioritize and create focus. Reps can only handle so many accounts effectively. We also support and well educated on CSS and Creative Resources sales strategies.

More Complete Account Picture

Just viewing basic CRM data isn’t enough any more. Efficio CRM brings all your related Account data to the surface. Viewing a single account grants you a full picture including contacts, activities, agencies, locations, historical Avails, monthly billing, accounts receivable, peer AEs for combining, timeline information.

Easier 1-1’s with your reps

One-on-one’s just got a whole lot easier. Efficio creates transparency between managers and AEs. The AEs know what to expect, and the manager has the tools to inspect.

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Stuck with the wrong CRM?

See how to switch to Efficio & get unstuck with your current CRM.

Switch to Efficio

Is your current solution CRM solution just not cutting it? See how to switch to Efficio the CRM built for Media Sales people for Media Sales people & get unstuck with your current CRM.

See How To Switch

Yield Management

Identify Inventory Problems

Basic demand patterns are easy to manage, but what happens when a new demand spikes or if you are pacing behind? Efficio’s Demand Tracker can help you easily identify demand and do something before it’s too late. If you aren’t ready to take action, add it to your Hot List to monitor closely.

Respond Immediately to Demand Changes

As orders come in, Efficio will dynamically adjust the rates based on the parameters you outline as a manager. You still have the flexibility to drill down into a single daypart on any given day to tweak the demand parameters. Any rate changes your reps will see immediately.

Better Inventory Reporting Than Traffic

Sure you can get inventory data from the traffic system, but those reports are technical, designed for Traffic Managers, and typically takes several reports to get what you need. Efficio simplifies your data providing a quick easy to read summary of your inventory combined with rates.

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Corporate Rollup

Improve Sales Team Focus.

Efficio offers robust strategic account management tools to help prioritize and create focus. Reps can only handle so many accounts effectively. We also support and well educated on CSS and Creative Resources sales strategies.

More Complete Account Picture

Just viewing basic CRM data isn’t enough any more. Efficio CRM brings all your related Account data to the surface. Viewing a single account grants you a full picture including contacts, activities, agencies, locations, historical Avails, monthly billing, accounts receivable, peer AEs for combining, timeline information.

Easier 1-1’s with your reps

One-on-one’s just got a whole lot easier. Efficio creates transparency between managers and AEs. The AEs know what to expect, and the manager has the tools to inspect.

Easier 1-1’s with your reps

One-on-one’s just got a whole lot easier. Efficio creates transparency between managers and AEs. The AEs know what to expect, and the manager has the tools to inspect.

View Product

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