For those of you that don’t know me, let me introduce myself, my name is Justin Locke. I helped co-found ShareBuilders along with the rest of my family (Don, Linda, and Austin Locke). We started as just a fledgling company working out of our home basements 16 years ago, and have grown to be the largest provider of yield management tools in the media industry. At ShareBuilders I wore many hats, but chiefly in the domain of helping clients implement pricing systems. While at ShareBuilder I went to school in the evening and received an MBA from the University of Chicago. After business school, I spent several years as a Management Consultant at IBM where I executed business strategy and analytics project. As ShareBuilders began discussions of acquiring Efficio, I found myself excited about the prospect of returning to help write a new chapter. So I returned and took on a role helping to integrate Efficio into the ShareBuilder organization with the end goal of delivering more value for clients.
News Release Efficio Solutions Announces New Focus on Customer Success (December 28, 2016) As of January 1, 2017, Efficio Solutions will have a team of media sales professionals designated to assist customers in achieving sales success. “Our team has evolved to become more than simply servicing our customers,” says Efficio Co-President David Einstein. “ Efficio [...]
During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people [...]
You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reeces Peanut Butter Cup.
Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align. At Efficio, our passion over the last 15 years has been developing cloud based tools to help media sales organizations become more efficient and effective. Starting with a blank canvas we created and continued to [...]
(Peoria, IL - January 20, 2016) ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry. This merger will strategically align these two industry leaders to leverage their [...]
The walls are coming down. Software providers are finally working together to make your job easier. Historically, keeping data hostage was a strategy for some software providers to create customer stickiness because they couldn’t live without you. It kept customers around and paying, but it also created a negative relationship. No one wants to [...]
If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency. Time not spent efficiently and effectively selling and engaging clients costs you money. Not knowing where to direct and focus the currency of the time you [...]
(Columbus, OH: April 2015) Efficio Solutions has hired long-time radio sales manager Cindy Revisore to train new users and help customers maximize the CRM and Yield products. Cindy has risen through the media sales ranks from a seller to a DOS, working for major radio groups such as Cox, CBS, Cumulus and Clear Channel. She [...]
(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media industry, including CRM and Yield [...]