6 09, 2017

A New Page For Efficio

By | 2017-09-07T04:14:01+00:00 September 6th, 2017|Blog, CRM, Features and Updates, News, ShareBuilders, What's New|0 Comments

For those of you that don’t know me, let me introduce myself, my name is Justin Locke. I helped co-found ShareBuilders along with the rest of my family (Don, Linda, and Austin Locke). We started as just a fledgling company working out of our home basements 16 years ago, and have grown to be the largest provider of yield management tools in the media industry. At ShareBuilders I wore many hats, but chiefly in the domain of helping clients implement pricing systems. While at ShareBuilder I went to school in the evening and received an MBA from the University of Chicago. After business school, I spent several years as a Management Consultant at IBM where I executed business strategy and analytics project. As ShareBuilders began discussions of acquiring Efficio, I found myself excited about the prospect of returning to help write a new chapter. So I returned and took on a role helping to integrate Efficio into the ShareBuilder organization with the end goal of delivering more value for clients.

28 12, 2016

Efficio Solutions Announces New Focus on Customer Success

By | 2016-12-28T17:53:47+00:00 December 28th, 2016|Blog, Efficio, News|0 Comments

News Release Efficio Solutions Announces New Focus on Customer Success (December 28, 2016) As of January 1, 2017, Efficio Solutions will have a team of media sales professionals designated to assist customers in achieving sales success. “Our team has evolved to become more than simply servicing our customers,” says Efficio Co-President David Einstein. “ Efficio [...]

14 09, 2016

Efficio At the RAB 2016

By | 2016-09-14T18:56:22+00:00 September 14th, 2016|Blog, Events, News|0 Comments

During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering on expectations stressful and leave people [...]

14 09, 2016

See you at the SMTE 2016

By | 2016-09-14T18:55:27+00:00 September 14th, 2016|Blog, Events, News|0 Comments

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reeces Peanut Butter Cup.

20 01, 2016

We’re Joining ShareBuilders

By | 2016-01-25T15:55:56+00:00 January 20th, 2016|Blog, Efficio, News, ShareBuilders|0 Comments

Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align. At Efficio, our passion over the last 15 years has been developing cloud based tools to help media sales organizations become more efficient and effective.  Starting with a blank canvas we created and continued to [...]

20 01, 2016

ShareBuilders Merges with Efficio Solutions

By | 2016-01-20T21:44:53+00:00 January 20th, 2016|News|0 Comments

(Peoria, IL - January 20, 2016) ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry.   This merger will strategically align these two industry leaders to leverage their [...]

30 09, 2015

The walls are coming down!

By | 2015-12-24T15:04:52+00:00 September 30th, 2015|Blog, CRM, Efficio, Industry News, Media Sales, News, Technology|0 Comments

The walls are coming down.  Software providers are finally working together to make your job easier.     Historically, keeping data hostage was a strategy for some software providers to create customer stickiness because they couldn’t live without you.  It kept customers around and paying, but it also created a negative relationship.  No one wants to [...]

29 09, 2015

In Sales-Time is Money

By | 2015-12-24T15:04:52+00:00 September 29th, 2015|Blog, Efficio, News|0 Comments

If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency.  Time not spent efficiently and effectively selling and engaging clients costs you money.  Not knowing where to direct and focus the currency of the time you [...]

14 04, 2015

Efficio Solutions Hires Radio Sales Veteran to Training/Customer Service Team

By | 2015-12-24T15:04:52+00:00 April 14th, 2015|News|0 Comments

(Columbus, OH: April 2015)  Efficio Solutions has hired long-time radio sales manager Cindy Revisore to train new users and help customers maximize the CRM and Yield products. Cindy has risen through the media sales ranks from a seller to a DOS, working for major radio groups such as Cox, CBS, Cumulus and Clear Channel. She [...]