17 05, 2016

What Just Happened Here?

By | 2016-05-17T19:15:29+00:00 May 17th, 2016|Blog, Customer Service, Media Sales|0 Comments

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are talking to the decision [...]

30 09, 2015

The walls are coming down!

By | 2015-12-24T15:04:52+00:00 September 30th, 2015|Blog, CRM, Efficio, Industry News, Media Sales, News, Technology|0 Comments

The walls are coming down.  Software providers are finally working together to make your job easier.     Historically, keeping data hostage was a strategy for some software providers to create customer stickiness because they couldn’t live without you.  It kept customers around and paying, but it also created a negative relationship.  No one wants to [...]

20 02, 2015

Let it Snow, Let it Snow, Let it Snow, ‘Cause You Can Work in Your PJs

By | 2015-12-24T15:04:52+00:00 February 20th, 2015|Blog, Media Sales, Technology|0 Comments

Are you feeling like this?Ice cased (moulting) Adelie penguins after a blizzard at Cape Denison, Antarctica, c.1912. Photograph by Frank Hurley. State Library of New South Wales, Australia. With all respect to my west coast friends, the rest of us are freezing. I flew over Washington DC yesterday to look down on a [...]

21 10, 2014

Which Came First − The Music or the Sale?

By | 2015-12-24T15:04:53+00:00 October 21st, 2014|Blog, Media Sales|0 Comments

Sales and programming - two great things that go great together. Representing radio station KOME, Tulsa, Oklahoma, late 1940s. Photo, www.tulsagal.net/2010/08/kome-revisted.html. "Without sales, no one at the station will get a paycheck.” (Quote from anyone in sales management.) “Without music/sports/controversial talk show host, you won’t have anything to sell.” (Quote from anyone in [...]

1 04, 2014

How to Keep Your Media Sales From Blowing

By | 2015-12-24T15:05:28+00:00 April 1st, 2014|Blog, Media Sales|0 Comments

If your sales as unpredictable as a March storm, your media sales CRM could be the wind beneath your wings.Jamestown, North Dakota, March 9, 1966. Bill Koch, photographer. National Oceanic & Atmospheric Administration (NOAA). Like most of us in media sales, I talk to people all over the country every day. The theme [...]