6 09, 2017

A New Page For Efficio

By | 2017-09-07T04:14:01+00:00 September 6th, 2017|Blog, CRM, Features and Updates, News, ShareBuilders, What's New|0 Comments

For those of you that don’t know me, let me introduce myself, my name is Justin Locke. I helped co-found ShareBuilders along with the rest of my family (Don, Linda, and Austin Locke). We started as just a fledgling company working out of our home basements 16 years ago, and have grown to be the largest provider of yield management tools in the media industry. At ShareBuilders I wore many hats, but chiefly in the domain of helping clients implement pricing systems. While at ShareBuilder I went to school in the evening and received an MBA from the University of Chicago. After business school, I spent several years as a Management Consultant at IBM where I executed business strategy and analytics project. As ShareBuilders began discussions of acquiring Efficio, I found myself excited about the prospect of returning to help write a new chapter. So I returned and took on a role helping to integrate Efficio into the ShareBuilder organization with the end goal of delivering more value for clients.

30 09, 2015

The walls are coming down!

By | 2015-12-24T15:04:52+00:00 September 30th, 2015|Blog, CRM, Efficio, Industry News, Media Sales, News, Technology|0 Comments

The walls are coming down.  Software providers are finally working together to make your job easier.     Historically, keeping data hostage was a strategy for some software providers to create customer stickiness because they couldn’t live without you.  It kept customers around and paying, but it also created a negative relationship.  No one wants to [...]

10 08, 2015

Mobile Changes

By | 2015-12-24T15:04:52+00:00 August 10th, 2015|Blog, CRM, Technology|0 Comments

When I was a kid, cartoon detective Dick Tracy had a watch that did more than told them time. It was a two way transmitter of ever-increasing levels of information! Years later, I checked out the bag phone for remotes so we were not dependent on a land-line; and when I got the phone installed [...]

31 12, 2014

Five Things We DIDN’T Learn in 2014

By | 2015-12-24T15:04:52+00:00 December 31st, 2014|Blog, CRM, Media Sales Analytics|0 Comments

We at Efficio wish you and yours a happy, healthy, and prosperous new year!All female band performing at a New Year's celebration, Fort Lauderdale, Florida, 1969. Roy Erickson, photographer. Division of Library & Information Services, Florida Department of State. As we ring in the New Year, we are facing a barrage in social [...]