See you at the SMTE 2016

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese’s Peanut Butter Cup. The takeaway, two...

What Just Happened Here?

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are...
April 2016 Release

April 2016 Release

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We’re Joining ShareBuilders

We’re Joining ShareBuilders

Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align. At Efficio, our passion over the last 15 years has been developing cloud based tools to help media sales organizations become more efficient...

ShareBuilders Merges with Efficio Solutions

(Peoria, IL – January 20, 2016) ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to...