What Just Happened Here?

The meeting is going along swimmingly. You prepared for it, you know their objections and have a solid plan for them. This is a big one – and you have been working for a long time with the promise of a big payoff.  Ideas are flowing and strategies plotted. You are...

Do Your Media Sales Clients “Get” You?

One thing that many people will admit to is that they hate change. They really dislike having their proverbial cheese moved. A great example is the negative and profound feelings people have in response to changes at Facebook. Just about the time that everyone seems...