ShareBuilders Merges with Efficio

(Peoria, IL – January 20, 2016)

ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the broadcast industry.   This merger will strategically align these two industry leaders to leverage their talent and expertise into collaborative solutions to meet the demands of the media sales industry.

“Joining forces with Efficio was a natural next step for us,” said ShareBuilders co-founder Don Locke. “Efficio’s success and outstanding reputation for integrated CRM and yield technology will only complement our product success, and help us to grow our customer base in the yield market across the broadcast sales industry.  We’re very excited about future integrations and improved product enhancements so we can better serve our clients in television, radio, and cable, helping them navigate the challenges ahead.”

Initially, there will be no operational changes.  Both product lines will continue to evolve and improve in order to meet the needs of customers. “We are very excited about joining forces with ShareBuilders,” said Efficio co-founder David Einstein.  “ShareBuilders is the recognized yield management leader in the media industry and has an extraordinary track record of product excellence, vision, best in class service and customer loyalty.  We are looking forward to collaborating and sharing our mutual expertise so our product offerings provide the best choices, synergy, and services to media companies everywhere.”

Efficio’s client service, sales and development teams, led by David Einstein and Matt Longhouse, will remain in place, while ShareBuilders’ CEO Erin Koller will continue to lead the management team and operations at ShareBuilders.

Efficio and ShareBuilders will explore areas of strategic alignment, creating and developing new industry-leading solutions that are driven from customer feedback and input. “Sharing a culture of innovation, we are excited about the future,” said Efficio co-founder Matt Longhouse.

About ShareBuilders

ShareBuilders is the largest media yield management software company in the US. In 2010 their local broadcast TV clients billed about $3.7 billion, which is estimated to be 1 out of every 5 commercials sold on English-speaking network affiliates. Their local radio clients billed about $467 million in 2010. With other media, that puts total client billing at $4.2 billion. ShareBuilders’ clientele has grown to over 250 television stations and more than 170 radio stations in 15 years. The company’s growth has come through an intense commitment to customer satisfaction and their happy customers’ referrals to new clients.

About Efficio

Efficio Solutions, Inc. was founded in 1999 and created by broadcasters for broadcasters with over 8,000 users in the media sales industry. Efficio™ is a fully integrated media sales management solution that answers the needs of salespeople and sales managers in today’s fast paced ever changing media industry. Efficio provides intuitive sales intelligence, analytics and metrics, accessible anytime, anywhere via the cloud that syncs with traffic systems in the media space today. Efficio delivers functionality that offers sales organizations account management, inventory and rate maximization, proposal building capabilities, and order entry synced with traffic connecting the sales cycle from prospect to billing account.


ShareBuilders: Don Locke, 309-694-0727

Efficio: David Einstein 877-333-4246 ext. 814