PHOENIX, AZ: September 24, 2013 – Efficio Solutions Inc. today announced broadcasters have been shown a sneak peek of Efficio 5.0™, a new version of the Efficio CRM and media sales management solution at the NAB Small Market Television Exchange (SMTE) in Phoenix. Efficio first unveiled the new look at the NAB/RAB Radio Show in Orlando last week. Efficio Solutions is the premier provider of web-based sales management software to the media industry.

“The feedback from both our current radio customers and those who were looking to upgrade their CRM/Yield systems was exciting,” said Efficio Co-president David Einstein. “We listened to our customers and are aware of the fast-paced environment in which they work, and we are developing Efficio to make their media sales lives easier and more productive. The people who got the first peek at Efficio 5.0 particularly liked our enhanced calendar, our pacing reports, and how we have brought to the surface more information about clients, such as receivables and pending. We are now seeing a lot of excited TV users!”

Also busy showing the new design at the show is Efficio Sales Manager Chris Crawford. “We know our television customers benefit from an integrated media CRM/proposal system like we have in Efficio,” says Crawford. “We have been listening to their suggestions and incorporating them in Efficio 5.0™, and our feedback continues to be phenomenal.”

Einstein and Crawford are giving a limited number of demonstrations and sharing the benefits of engaging a media sales software solution during the show. “We are set up in our booth to easily give a sneak peek to anyone who wants to see Efficio 5.0™. Come by Booth #15 or call me!” said Crawford. Anyone who schedules or sees a demonstration during this show will be registered to win one a $250 gift card from Call Chris Crawford at 877-EFFICIO (333-4246) ext. 825, or email him at

Learn More about Efficio 5.0



About Efficio:

Efficio Solutions, Inc. was founded in 1999 by broadcasters for broadcasters with over 8,000 users in the media sales industry. Efficio™  is a fully integrated media sales management solution that answers the needs of sales people and sales managers in today’s fast paced and ever changing world of the media sales. Efficio intuitively provides sales intelligence, analytics  and metrics accessible anytime anywhere via the cloud that syncs with traffic systems in the media space today. Efficio delivers functionality that offers sales organizations account management, inventory and rate maximization, proposal building capabilities, and order entry synced with traffic connecting the sales cycle from prospect to billing account.



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