by kmalone | Sep 24, 2019 | Blog, Media Sales Management
Like many other neighborhoods and new community areas around the country, my street now features a roundabout at a few busier intersections. In case you haven’t encountered one yet, these “traffic circles“ have been a staple in foreign countries for a long time. They...
by kmalone | Mar 7, 2018 | Account Management, Behind the Scenes in Media Sales, Blog, Sales Talent Development
I am watching my tiny six-year-old cheerleader work with the others on her team to line up right and count one-two-three-four as they do their moves together. They are preparing for another competition, after having made their debut last week. They took second in...
by kmalone | Jun 12, 2017 | Behind the Scenes in Media Sales, Blog, Yield Management
For our anniversary this year, I bought my husband the Beatles Sgt. Peppers 50th Anniversary Edition recordings. Ok, yes, he bought it himself for himself and the anniversary thing was just an excuse, but the point is, it was vinyl. Vinyl, like we used to listen to...
by kmalone | Apr 21, 2017 | Blog, Media Sales Management
In media sales, things don’t always work out. Not every job is the best match to a person’s talents. So sometimes, parting ways is best. Whether it be initiated by the employee (there is a better opportunity across the street or across the country), or by the station...
by kmalone | Dec 28, 2016 | Blog, Customer Service, Customer Success, Features and Updates, Industry News
After January 1, the Efficio Customer Service Team is no more. Before you panic and wonder what will become of LeAnne, Heather, MJ, Cindy, and all of those who have provided you with service in the past, know that they will still be there for you. Their focus will...
