Company News

We Are Evolving

After January 1, the Efficio Customer Service Team is no more. Before you panic and wonder what will become of LeAnne, Heather, MJ, Cindy, and all of those who have provided you with service in the past, know that they will still be there for you. Their focus will...

Efficio Solutions Announces New Focus on Customer Success

News Release Efficio Solutions Announces New Focus on Customer Success (December 28, 2016) As of January 1, 2017, Efficio Solutions will have a team of media sales professionals designated to assist customers in achieving sales success. “Our team has evolved to become...

Efficio At the RAB 2016

During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or...

See you at the SMTE 2016

You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reeces Peanut Butter Cup.

We’re Joining ShareBuilders

We’re Joining ShareBuilders

Today is a milestone for Efficio. We are very excited to announce Efficio will be joining ShareBuilders to strategically align. At Efficio, our passion over the last 15 years has been developing cloud based tools to help media sales organizations become more efficient...

ShareBuilders Merges with Efficio Solutions

(Peoria, IL - January 20, 2016) ShareBuilders, Inc., the leading provider of yield management solutions for the broadcast media sales industry, today announced a merger with Efficio Solutions, Inc., a leader in media sales management, CRM and yield solutions to the...

The walls are coming down!

The walls are coming down.  Software providers are finally working together to make your job easier.     Historically, keeping data hostage was a strategy for some software providers to create customer stickiness because they couldn’t live without you.  It kept...

In Sales-Time is Money

If you are a career sales professional, you have heard this old adage before, so you can relate to the concept of time as a spendable and irretrievable currency.  Time not spent efficiently and effectively selling and engaging clients costs you money.  Not knowing...

AT&T Requires FM on all Android Phones in 2016

AT&T announces that all Android phones are required to support FM radio in 2016. Most smartphones have an FM radio that is deactivated by choice of the handset maker. AT&T will change how we listen to music on our mobile devices by turning on the FM chips in new...