During the last 15 years, the role of the sales team inside a broadcast operation has changed significantly. Reality is most sellers and managers face growing budget expectations, flat, low, or negative market growth, fewer resources, and a challenging economy and/or ratings picture. Combined together all of these factors make delivering... read more →
Sep
14
Sep
14
You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese's Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form... read more →
Apr
10
(Columbus OH, April , 2015) – Efficio Solutions, Inc. will be sharing major enhancements to broadcasters attending the NAB Show, the National Association of Broadcasters annual trade show being held in Las Vegas April 13-16, 2015. Efficio Solutions Is the premier provider of web-based sales management software to the media... read more →
Sep
24
PHOENIX, AZ: September 24, 2013 – Efficio Solutions Inc. today announced broadcasters have been shown a sneak peek of Efficio 5.0™, a new version of the Efficio CRM and media sales management solution at the NAB Small Market Television Exchange (SMTE) in Phoenix. Efficio first unveiled the new look at... read more →
Sep
17
ORLANDO, FL, September 17, 2013 – Efficio Solutions Inc. today announced broadcasters have been shown a sneak peek of Efficio 5.0™, a new version of the Efficio CRM and media sales management solution. Efficio is unveiling the new look at the NAB/RAB Radio Show in Orlando. Efficio Solutions is the... read more →
Aug
29
Efficio Solutions will be attending the 2013 RAB/NAB Radio Show in Orlando from September 17th to the 21st. Learn more about the event at http://www.radioshowweb.com/
Jul
30
Efficio Solutions will be attending the 2012 RAB Show in Dallas, TX September 18-19, 2012. Come by our booth and say hello! http://www.radioshowweb.com/
Jul
30
NAB Small Market Television Exchange September 13 - 15, 2012 • Nashville, Tenn. This is the only national meeting exclusively for small market group executives and station television broadcasters in DMAs 75+. The Exchange focuses on innovative ways to attract emerging and non-traditional advertisers, suggestions to enhance the station's position... read more →
May
19
Efficio will be exhibitors at the 2012 MFM Conference at Caesar’s Palace in Las Vegas, Nevada. They will be showing off our newly improved Corporate Rollup. Stop into booth #504 for a brief demonstration on how you can integrate corporate rollup into your Efficio CRM/Account Management and Yield Management programs... read more →
Apr
13
Efficio attended the 2012 NAB Show at the Convention Center in Las Vegas, Nevada. Link is: http://www.nabshow.com/2012