About 2017-08-14T19:05:30+00:00

We are making sales teams more efficient.

The way sales teams work today is broken. We are fixing it.

Our Team

JUSTIN LOCKE
JUSTIN LOCKEPresident
DAVID EINSTEIN
DAVID EINSTEINCo-Founder, VP Sales
MATT LONGHOUSE
MATT LONGHOUSECo-Founder, VP IT
CHRIS CRAWFORD
CHRIS CRAWFORDSales Manager
KITTY MALONE
KITTY MALONECustomer Success Manager
HEATHER MCCORMICK
HEATHER MCCORMICKProject Manager
DAVID EVERHART
DAVID EVERHARTDevelopment Manager
TAYLOR SNOW
TAYLOR SNOWProduct Manager

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Help us build the the most integrated platform
for the media sales industry.

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Our History

The account list was outdated and pages long, sitting on a file cabinet. Billing came once a week from the traffic department. Same with receivables. This is the technology age! Why can’t all of these things be in one place, easily accessible to salespeople and managers? This was the query from long time TV and radio sales veteran and visionary, David Einstein, who sought out technology entrepreneur Matt Longhouse, to develop a system designed for the specialized and constantly changing media sales world. David and Matt began working with media outlets in 1999, bringing all the data needed to manage accounts and account executives to maximize time and revenue. Their vision from the start was to listen to their customers and constantly adapt the product to the changing environment and evolving needs. Their mission also includes staffing the customer service center with media sales professionals, to ensure that clients can benefit from a consultative approach. If you are talking to Efficio, you are most likely talking to someone who has been in a media management position. We have been in your seats and know the goals, frustrations, wins and people you deal with every day. Our media-focused system is designed to bring the information and intelligence you want to the surface, while giving you easy and intuitive access to the analytics you need.