You got YOUR chocolate in MY peanut butter. No, you got YOUR peanut butter in My chocolate. If you have been in the television advertising business for awhile you may remember that famous television campaign for Reese’s Peanut Butter Cup. The takeaway, two previously non-connected tastes loved by many now coming together to form a fantastic new flavor.
Well, in January of this year, that same type of event took place when ShareBuilders, the number one television yield management consultancy purchased Efficio Solutions, the broadcast industry’s leading CRM and sales management software system.
Two great companies in the broadcast sales space that have a long legacy of helping clients grow their business with better sales intelligence, metrics, rate and yield analytics have joined forces. The combination of talent and software of both of these companies can now bring our clients improved functionality and help your sales team be successful..
We will be attending the Small Market Television Exchange next week in Phoenix and would welcome the opportunity to speak to you about how our combined capabilities can maximize your inventory and drive prospects to renewals in 2017. Please stop by and see us at booth number 44 during the show, or e-mail me, Chris Crawford at firstname.lastname@example.org , or call me at 740-816-5070 to schedule a meeting on site.