COLUMBUS, OH, August 27, 2013 – Efficio Solutions Inc. today announced that Efficio 5.0™, a new version of the Efficio CRM and media sales management solution, will be ready for a sneak peek at the NAB’s Small Market Television Exchange trade show in Phoenix and the NAB/RAB Radio show held in Orlando. Efficio Solutions is the premier provider of web-based sales management software to the media industry.

“Through the years, we have added a lot of functionality to this software.” said Efficio Co-president David Einstein “We listen to our customers and are aware of their faster-paced environment and are evolving Efficio to make their media sales lives easier and more productive. We are continuing to add products that will make the sales cycle more efficient for media sellers and managers, as well as making the look and feel to be more intuitive to an individual’s needs.”

Einstein will be joined at the shows by Efficio Sales Manager Chris Crawford. “This fall’s trade shows are the perfect place to show our current customers and those who can benefit from an integrated media CRM/inventory management/proposal system, what’s new with Efficio,” says Crawford. “I am excited about the evolution of Efficio, and can’t wait to show it off.”

Einstein and Crawford will be available for a limited number of demonstrations and to share the benefits of media sales software solution s during the shows. Anyone who schedules a demonstration during these two trade shows will be registered to win one of two $250 gift cards from To schedule in advance, call Chris Crawford at 877-EFFICIO (333-4246) ext. 825, or email him at

About Efficio:

Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized sales management and CRM suite to over 8,000 users in the media sales industry. Efficio™ integrates all aspects of the media sales business — from creating proposals and maintaining sales opportunities to providing inventory analysis designed to increase revenue — into a user-friendly web-based environment.  Efficio Solutions’ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.


Chris Crawford
877-EFFICIO (333-4246) ext. 825