COLUMBUS, OH, July 12, 2013 – Efficio announces exciting upgrades to its media sales CRM and analytics software and Yield Management Solution. Efficio Solutions is the premier provider of web-based sales management software to the media industry.

New advanced features include an inventory pacing analysis tool, as well as improvements to account management and eMarketing functionality. Inventory pacing analysis offers a unique new reference tool for managers wishing to compare the upcoming 13 weeks to six months against seasonable sell-out and pacing last year.

“It is critical that managers have the ability to consider a variety of important criteria, including historical sell-out and pacing, when making strategic inventory decisions for their stations. We are pleased to be able to add this beneficial visibility and functionality to managers in the media space,” said Efficio Co-president David Einstein.

The inventory pacing analysis tool is now included in Efficio’s Yield Management Solution, and available as an integrated part of Efficio or as a stand-alone module. Efficio’s Yield Management system allows media sales managers to set up dynamic rate cards, min/max rates and demand curves for any station, period, day or daypart, so your sales team has today’s rates based on real-time demand and sellout — not on last week’s sales meeting.

Additional improvements to Efficio’s already robust system for the media sales industry include strategic account management by station, with individualized control over billing and billing period criteria; and an enhanced eMarketing module, which integrates beautifully with contact relationship information. This system can be easily customized to support popular media sales systems, such as those created by The Center for Sales Strategy (CSS), Creative Resources, or a station’s own strategic account initiative.


About Efficio:

Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized sales management and CRM suite to over 8,000 users in the media sales industry. Efficio™ integrates all aspects of the media sales business — from creating and maintaining sales opportunities and tracking budgets and performance to robust analytics — into a user-friendly web-based environment.  Efficio Solutions’ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.



Chris Crawford
877-EFFICIO (333-4246) ext. 825