COLUMBUS, OH, September 24, 2012 – Efficio Solutions has announced that it now offers a robust mobile solution to complement its comprehensive CRM and media sales management software, EfficioTM. The Efficio Mobile Solution is a browser-based, slimmed-down version of Efficio’s core sales management solution developed for smartphones. The full version of Efficio can still be easily accessed on iPads and other tablets.

Account executives and sales managers on the go can now:

• Card/claim new accounts
• Search their account list or all accounts
• View a list of opportunities and recent activities
• Add a new sales activity, such as a meeting or follow-up phone call
• Add new contacts, or view and edit existing contacts
• View their calendar for the next 7 days or up to 24 weeks out
• Click on any advertiser location to view on Google maps or email icon to send a message to a contact

“There’s nothing more important than having access to your data when you need it, and Efficio is proud to provide a mobile solution that will help our clients seize every business opportunity and meet the needs of their customers anytime, anywhere,” said David Einstein, Efficio co-president. “This upgrade of our mobile platform will bring account executives and sales managers significant improvement and real-time access to critical sales information while on the streets selling.”

Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters and offers the leading web-based and centralized media sales management and CRM suite to over 8,000 users.

For more information, visit or contact Chris Crawford at 877-EFFICIO (333-4246) ext. 825;

About Efficio:

Efficio™ integrates all aspects of the media sales business — from creating and maintaining sales opportunities and tracking budgets and performance to robust analytics — into a user-friendly web-based environment. Efficio Solutions’ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.