COLUMBUS, OH, July 25, 2012 – CRISTA Broadcasting has chosen Efficio Solutions as its customer relationship management (CRM) and media sales management system.  CRISTA Broadcasting, is part of the CRISTA family of ministries. Efficio is the premier provider of web-based sales management software to the media industry.

“We are excited that CRISTA stations are implementing Efficio™,” said David Einstein, Efficio Solution’s co-president.  “Access to Efficio’s real-time financial analytics and comprehensive CRM will allow CRISTA’s media sales and management teams to collaborate within an information-rich and fully-customizable environment.”

Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized sales management and CRM suite to over 8,000 users in the media sales industry.

About CRISTA Broadcasting

CRISTA Broadcasting is committed to producing excellent content on radio stations, websites and other digital and mobile assets that serve the Christian life group. CRISTA stations provide access to their audiences through multi-platform marketing campaigns that generate results.

About Efficio:

Efficio™ integrates all aspects of the media sales business — from creating and maintaining sales opportunities and tracking budgets and performance to robust analytics — into a user-friendly web-based environment.  Efficio Solutions’ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.

Chris Crawford
877-EFFICIO (333-4246) ext. 825