COLUMBUS, OH, September 9, 2012 – Greater Media has chosen Efficio Solutions as its corporate customer relationship management system.  Efficio Solutions is the premier provider of web-based, media sales management software, EfficioTM.

Efficio’s sales system will enable Greater Media to “drive advertising sales higher by making every seller and manager more efficient, knowledgeable, and accountable,” said David Einstein, Efficio Solution’s co-president.

Efficio’s comprehensive CRM and corporate roll-up modules will be tailored to suit the needs of Greater Media’s sales, financial, and management teams, allowing them to work together to drive their advertising sales and revenue in an integrated, information-intensive environment.

Greater Media, based in Massachusetts, is the parent company of 22 AM and FM radio stations in Boston, Charlotte, Detroit, Philadelphia, and New Jersey, as well as a group of weekly newspapers in central New Jersey.  Choosing Efficio Solutions showcases Greater Media’s dedication to providing cutting-edge technologies and streamlined service that will facilitate profitability and greater productivity for their sales team.

Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized media sales management and CRM suite to over 8,000 users.

For more information, visit or call David Einstein at 877-EFFICIO (333-4246) ext. 814.

About Efficio:

EfficioTM focuses on ease of use and was created to make sales processes, data access, and collaboration and analysis more efficient by integrating all aspects of the media sales business, including strategy, execution, and performance into a centralized web-based environment.  These tools, coupled with Efficio Solutions’ commitment to customer service, enhancement capabilities, and cutting-edge technologies, ensure that client stations keep pace with the changing needs of their business and retain an unparalleled competitive advantage in the media sales industry.