COLUMBUS, OH, July 26, 2012 Chris Crawford, former Director of Sales for the Ohio Newspaper Association, has joined Efficio Solutions as General Sales Manager.  Efficio Solutions is the provider of the premier CRM and media sales management software, EfficioTM.

Crawford brings thirty years of successful experience in radio, newspaper, and digital media to his new position.  He has held senior level positions for media entities such as Nationwide Communications, Creative Resources, Clear Channel Communications, Journal Communications and RadiOhio.  Crawford has also served as Director of Coaching for Clear Channel University.

“I’m very excited about joining the Efficio Solutions team,” said Crawford.  “They have created an outstanding product and provide the most innovative and valuable management tools available to the media sales industry. My media career has revolved around ensuring financial productivity and growth for my customers, and EfficioTM is helping media sales organizations improve their efficiency, productivity and profits, which makes Efficio Solutions a great fit for me.”

David Einstein, co-president of Efficio Solutions, said “I am very pleased to be making this announcement and to be bringing someone of Chris’ caliber and expertise on board.  Chris’ extensive media sales and managerial experience will help take Efficio Solutions to a whole new level.”

Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters and offers a unique web-based and centralized media sales management and CRM suite to over 8,000 users. EfficioTM allows stations to manage all clients and sales processes through turn-key account management, CRM, yield management, and corporate rollup features.

For more information, visit or call David Einstein at 877-EFFICIO (333-4246) ext. 814.

About Efficio:

Efficio™ integrates all aspects of the media sales business — from creating and maintaining sales opportunities and tracking budgets and performance to robust analytics — into a user-friendly web-based environment.  Efficio Solutions’ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.