and Efficio Solutions have developed a partnership to integrate Efficio’s products into’s business systems. provides traffic and billing software to more than 4,000 users at 625 U.S. radio stations. This new partnership was developed in an effort to enhance’s offerings with a sales management/CRM system and a powerful sales reporting solution.

Efficio is a web-based, centralized media sales solution, which allows stations to manage all clients and sales processes through turn-key account management, CRM, yield management, and corporate roll up features. The robust reporting package will provide’s radio stations with smarter and more efficient operations.

David Einstein, Efficio Solutions’ Co-President says, “Our relationship with is another step towards embracing our mission of providing all media sales professionals with a centralized and all inclusive management system, and we look forward to the opportunity to supply our services to’s radio stations.”’s CEO, Dave Scott, also praises the partnership’s advantages to radio, “The key to an effective sales organization is having access to critical business data when and where you need it. By offering our stations the option of enhancing data to make it more relevant during the sales process through the powerful additional tools of EfficioTM, we play a part in making radio more successful.”

For more information or an Efficio™ demonstration, please visit our web site or call David Einstein at 877-EFFICIO (333-4246) ext. 814.