David Isaac Einstein
Co-President, Sales and Marketing
David Einstein is a co-founder of Efficio Solutions, Inc. and has served as a principal designer in the strategic direction and scope of the Efficio application since it’s inception in 1999.
He brings more than 20 years of media experience in television and radio marketing, sales and sales management to his position as co-president of sales and marketing.
Throughout David’s career, he recognized the need for more efficient tools and better access to information so that media sales organizations could improve performance. He realized efficiency and productivity could be improved dramatically by using technology to integrate all the unique silos of information that existed in a typical media sales department and making data easily accessible to those who needed it. Broadcast sellers and managers could focus on the task of strategy and sales performance and the administrative hurdles could be dramatically reduced.
David holds a B.S. in Broadcast Management from the University of Tennessee.