COLUMBUS, OH, February 19, 2013 – Efficio Solutions, the premier provider of media sales management software and advanced sales analytics, welcomes MJ Mueller to its customer service team as a client services manager and trainer.
A graduate of Elmhurst College in Illinois, MJ was most recently director of media services with the Vimarc Group, a full service advertising agency in Louisville. She also served as director of sales for ZML Software, a company offering media buying and agency software, and held top positions in the media departments of other major, full service advertising agencies based in the Midwest.
“We are so happy to have MJ’s experience and expertise,” said Kitty Malone, who heads up Efficio’s client support team. “At Efficio, it is important to us that our trainers and customer service staff have media experience, so we can understand and relate to the everyday trials of being a media seller or manager. MJ’s extensive knowledge of the inside workings of all sizes of advertising agencies is a particular bonus.”
“This is a great opportunity to combine my experience in media buying and in software sales to effectively support Efficio’s many valued customers,” said MJ.
MJ is based in Louisville, Kentucky, is married, and enjoys her many nieces and nephews.
Efficio Solutions, Inc., developers of Efficio™, was founded in 1999 by broadcasters for broadcasters, and offers the leading web-based centralized media sales management, yield management, and CRM suite to over 8,000 users. Efficio™ integrates all aspects of the media sales business — from creating and maintaining sales opportunities and tracking budgets and performance to robust analytics — into a user-friendly web-based environment. Efficio Solutions’ deep commitment to customer service, enhancement capabilities and cutting-edge technologies ensure that client stations retain an unparalleled competitive advantage in the media sales industry.