Efficio provides the leading media sales management software that is being used by over
850 radio stations, television stations and interactive media sales organizations in over 35
states and 3 countries!
Our staff consists of very experienced media sales managers who have logged years of
experience in the radio sales and television sales business. They are immensely qualified
to help train, coach and consult our broadcast sales clients as well as help to develop the
most effective media sales management software in the industry today.
Efficio Allows You to Spend Less Time ...
. . . pulling reports (rankers, year-to-year, etc.), submitting pending and budgets, and
managing your account team...and more time SELLING!
Your media sales organization can save many hours each week and improve the power
of your traffic software by integrating Efficio’s broadcast sales solution into your radio
sales and television sales efforts. It includes television and radio automation software, an
integrated contact management system, CRM Account Management, Yield management
system and a Corporate Rollup system to tie it all together and provide visibility
throughout your broadcast sales enterprise. Now you can spend time making critical and
strategic decisions instead of collecting and re-assembling data throughout your media
One System. One Place. One Click.
Efficio’s Media Sales Management System provides complete integration of CRM
Account Management, Contact Management, Yield Management and Proposal systems.
Of course you can buy them separately, but integrated radio and television automation
software provides your media sales organization with exponential added value for your
traffic software, substantial improvement in efficiencies and visibility and a tremendous
competitive advantage. One system provides your entire media sales organization with
immediate and strategic access to all of the media sales information that makes your
What our clients are saying!
Efficio is a game changer. As an individual who thrives on being efficient, organized, and on the ball with clients Efficio changed the way I am able to communicate with my clients. I know who my prospects are and what I'm doing with them, what I billed previously with clients and the ideas I need to put together to go above that, and it's an overall great system for limiting my time in doing what I don't like to do: paperwork. It gives me more time to do the things that matter. They've been a big hand in helping me bill over $1.6 million dollars in revenue each of the last two years at the station I'm at. Take my word for it. You have to put in the time every day to work on it but if you do you will thrive with Efficio. And this is coming from a guy who is launching his own handbook for individuals to cut clutter out of their lives
- Mike Rudd, Sr. Account Executive, Columbus, OH
Efficio 5.0 helps me manage our Sales Department in a very efficient and meaningful way. In my time-crunched world, I appreciate the enhancements made available in the new version. The new Efficio is even better with fewer tabs and more intuitive paths to follow while navigating the system. Information is more readily available and coded in an easier-to-understand way.
- Sandy Cohen, Vice President - Director Of Sales, UNION BROADCASTING, INC.
I am very analytic, so I love that Efficio provides a treasure trove of information about my current business and clients; plus it helps me keep track of my prospects and where I stand with each. With so much data, I can only imagine that there would be times that little glitches would appear. You guys are always very responsive. I like that.
- Anne, Account Executive, San Antonio, Texas
We’re having no issues at all with Efficio’s automatic uploads. It is especially helpful to have Efficio updated from our traffic system throughout the day.
- Jessie Langston, Sales Assistant, Capitol Broadcasting Company